REDOXON 2020

Ramadan Campaign 2020

The Background

The new news is, Redoxon got the halal certification from Indonesia in 2020. They want to shout that out (not that they were non-halal before), while at the same time distinguishes the product properties from Berocca. Emphasising the importance of immunity during Ramadan.

The original brief was to come up with one 30’s TVC and various cut downs for social media purposes.

We sold 2 x 20’s Ramadan, 1 x 95s digital video for Ramadan leading into Raya and 6’s for social media.

And, I must say, the clients are super-cool.

TASK

Connect immunity as an enabler for a better Ramadan

Sea of Sameness

Similar messaging, parity product formats and pricing war to make product more affordable.

CATEGORY INSIGHT

Brand Insights

Defender of Health

Consumer Insights

Ramadan is a month with an abundance of blessings/rewards for Muslims.
It is a period where they need to be consistent with performing good deeds, at a time when it is most physically demanding (FOMO).

Our

Target Audience

Muslim female & male aged

25 to 38.

Primarily families that rely on each other to excel and reach their full potential. No one can afford to get ill as their support system fails.

Secondary are couples on the journey of setting up a household or starting a family. No downtime to miss the opportunity to build a path.

Both TA needs to be protected and healthy.

Proposition

Fulfill your everyday commitments such as work, family, etc,
without missing out on blessings received through additional deeds.

Ramadan is a month full of keberkatan. Staying healthy during this month is important in order to fulfil the day-to-day obligations along with activities exclusive to Ramadan.

Strengthen your immunity with Redoxon Double Action - scientifically formulated with Vitamin C and fortified with Zinc so you are Ramadan-ready.

Creative Idea

Dont Miss Out on Blessings

Creative Expression

Imuniti Diperkuat,

Anugerah Ramadan Dinikmat.