BEROCCA 2020

Ramadhan Campaign 2020- Background

Same as Redoxon, Berocca receives the halal certification this year; and when is the best time to highlight it, if not during the holy month itself. The challenge is similar, people are not clear what is the function of Berocca & Redoxon. So we are given the mandate to deliver communications that clearly state the different product benefits.

The task in hand is to come up with 20’s TVC and 2 x 6’s for social media.

TASK

Establish Berocca as the source of energy and mental fortitude for you to Ramadan effectively.

Sea of Sameness

Similar messaging focussed on the functional attributes & benefits for the product

CATEGORY INSIGHT

Brand Insights

Mental & Physical Booster

Berocca provides the extra boost to be achieve positive outcomes in what I set out to do. With a combination of B-vitamins, vitamin C, Calcium, Magnesium, and Zinc, your physical and mental performance is scientifically proven to increase.

Consumer Insights

Ramadan is a month where I have added obligations to fulfill and it becomes extra taxing on me physically and mentally. It is however also a time where I want to continuously be the best version of myself.

Our

Target Audience

Muslim Life Enthusiasts male and female aged 25 to 35.

Optimist who is gung ho in constantly delivering their best in any given tasks or challenges they take on. They take pride in their achievements, appreciate receiving compliments which is an added boost to their self-esteem and is infectious with their positivity.