Associate Creative Director,
Ideator, English & BM Creative Writer
Malay Communications Specialist
NESCAFE BLEND & BREW
Bangkitkan Semangat Pagi
Paying tribute to young hustlers, who have their own dreams;
to motivate them to keep hustling for themselves and the loved ones
To speak to our audience, working class 23 – 35 years of age, hustling for better life, we chose to connect with them by way of slam-poetry. Who could be the best to convey this if not a rapper who has been hustling himself
to be where he is now. Success didn’t come easy to him. Altimet is our man for the job.
Teaser
Social
We launch with an Instagram challenge:
6s slam-poetry.
(Fastest slam-poetry y’all!)
Followed with write your own slam-poetry on Era station.
It was a hit!
The participation rate was so good that it was the most effective radio activation on Era that year.
Slam-poetry by Altimet
On Astro radio channels
We went around and speak to hustlers around Kuala Lumpur with Altimet and he did a impromptu slam poetry for them…
​
…And, we went to Kota Kinabalu and find out about their hustle
We called for entries on NESCAFE FB to get our hustlers to share their stories and three winners are chosen.
Their hustle are being featured on NESCAFE page, Altimet read a slam poetry that was written especially for
their hustle.
Bangkitkan Semangat Pagi
Sustenance 8s on Social Media:
For all the hustlers out there… we hear you!
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