Softlan 

This was one of the first projects I worked on after joining Ogilvy. The idea marked a deliberate shift away from artificial fragrance cues, choosing instead to express Softlan’s scent through real flower petals, grounding the product in authenticity and sensory truth. While the mother remained the hero of this core product, her role was reinterpreted through a more modern lens, present, assured and emotionally connected, rather than idealised. The result was a fresher, more honest portrayal of care, aligned with how fragrance is experienced in real life.