Petron Raya 2024 Alunan Berkasih

It was a challenging and timely brief. Petron had not produced a festive film in many years, and at the time, the brand was navigating a period of reduced brand love due to public perception and calls for boycott. Our task was not to debate differences, but to remind Malaysians of something deeper that Petron has always been present in their everyday lives, and that despite our differences, moments of care and connection still matter. The film tells the story of a young girl caught between her divorced parents, navigating love, absence and reconciliation during the festive season. It’s a quiet, human story about empathy and emotional resilience, told through a lens of togetherness rather than division. Titled Alunan Berkasih, the film featured an original composition, with lyrics written by me, allowing music and story to work hand in hand to carry the emotion.