This campaign is based on an insight: that image is everything to millennials. They don’t handle embarrassment well, hence they can think on their feet and come back with a ‘cover line’.  

With Smoovlatte, they will be Smooth that way. We coined a catch phrase smoovgiler.

We engaged 3 leading KOLs for these vidoes: 

LuqmanPodolski, Ucoppp & Johanis