Associate Creative Director,
Ideator, English & BM Creative Writer
Malay Communications Specialist
SAFI
RAMADHAN RAYA 2019
Raya is approaching. We were briefed to come up with a concept that will work on ground, POSM and
digital videos. We need to touch the hearts of our fellow Malaysians while making sense for the marketing team
to push up their sales during this festive season.
Lepas tu, we need to ride on the platform of ‘sharing’ as requested by the brief.
How do we tie in emotion, beauty and sharing?
Based on a famous saying,
“orang memberi kita merasa”
The insight of
"rezeki itu lebih manis dan berkat bila dikongsi"
So we came up with this:
Manis berkongsi,
sama berseri
Thematic Raya video,
Manis Berkongsi, Sama Berseri
Inspired by strong mothers who try so hard every day
to care for children that aren’t theirs.
To gain their love and trust.
To share their lives, hopes and love.
It’s a personal tribute.
​
The client put a 1.5mil views on
YouTube as our KPI.
We hit 3.5mil and counting.
Light-hearted product
10s video
