Connecting brands
with the Malay Market.
 

With over eighteen years of experience in advertising, I have led and written work across FMCG, mass, automotive, energy and financial services. My experience includes brands such as Ribena, Horlicks, MAGGI, Nescafé, Berocca, Redoxon, Drypers, Garnier, SAFI, Colgate-Palmolive, Kimberly-Clark, Petron, Shell, TM, KFC, DiGi, Proton and Audi, as well as financial institutions including Maybank, Maybank Islamic and Tabung Haji.

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I’m a collaborative creative director and bilingual writer, focused on building strong teams and creating culturally fluent, human ideas that are strategically grounded and built to last.