Associate Creative Director,
Ideator, English & BM Creative Writer
Malay Communications Specialist
SETELUS RAYA CARSOME (2021)
Objectives
-
Create awareness for Carsome.
-
Get Malaysians to register to Carsome’s B2C platform to sell their cars.
-
Acquire Malaysians to trade their cars via Carsome (buy and sell - completing the Carsome ecosystem)
Context
It’s an opportunity for us to create awareness for Carsome during the biggest celebration in this country, Hari Raya Aidilfitri. As this is one of the most common time for consumers to buy and sell cars.
Storytime...
It started with a crash and burn presso - oh no, our first round of presso went south and all the ideas were rejected.
With one month to go before Raya (12 Apr - 5 May),
how do we tell this story?
With perseverance, panic and… commitment?
​
We presented to client within 24 hour after a crazy rush - and thankfully, client approved!
Now, off to work!
​
It started with a crash and burn presso - oh no, our first round of presso went south and all the ideas were rejected.
With one month to go before Raya (12 Apr - 5 May),
how do we tell this story?
With perseverance, panic and… commitment?
​
We presented to client within 24 hour after a crazy rush - and thankfully, client approved!
Now, off to work!
​
Dah Sampai Ding Dong
Story:
Rivalry between 2 sister in laws to impress one another with their online deliveries.
Brand message:
The best gift to give yourself is peace of mind.
How do we incorporate Carsome’s main USP: their wide selection of certified used cars and one of the best aspects of Carsome - delivery to your home?
Telus, or transparency, is one of Carsome’s promises. We highlight that special quality by crafting a sign off and masthead .
“Setelus Raya Carsome”
So with Carsome, one get to enjoy a Raya that is honest, with peace of mind.
If you noticed in the film, we casted Luqman Podolski, one of the top influencers in Malaysia as the delivery dude. We then bring him to the social media platform where he conveys the tactical messaging and promo in his signature fun & quirky way.
Setelus Raya Carsome on Social with Luqman Podolski
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